Murder on the Today programme - again

Terrible stuff from the Prime Minister on Today this morning. He stuttered, he floundered, and was skewered repeatedly by Humphreys. He had nothing new to say, nothing reassuring, and in the end, this whole media 'tour' will end up changing focus from policy to personality. Brown's appearance on TV and radio will carry, as Mike Smithson will undoubtedly agree, a reverse-Cameron effect. The more the public see Brown on their screens, or hear him on the radio, the less they will like him. The more they see Cameron, the more they warm to him.

Let's hope there are many more of these interviews in the future.